Special K

[dwivian]

Someone never said this out loud when practicing their copy....

"It's no secret. Research shows that women who eat breakfast, like the Special K breakfast, weigh less."

Why?

say it out loud, and see if you get this:

"It's no secret. Research shows that women who eat breakfast, like the Special K breakfast way less."

Comments

[slipjig.livejournal.com]

*cackle*

[rainkatt.livejournal.com]

That's the way I kept hearing it, and could not figure out why they were dissing their product. ;-) (I was pretty sure I had it wrong, but not how...)